Final Blog Post

Hi all,

            Sadly, this will be my last blog post for my marketing class at Saint Mikes. I’ve thoroughly enjoyed being able to deliver current marketing events to you as an audience. The topic of my last post will be centered on reflecting upon the objectives and outcomes of the BU 215 course. Below are four objectives and one outcome that I believe are can be tied in with the work I have done this semester.

1.     To examine and convey basic and emerging marketing concepts and terminologies:

            This objective was covered in many different ways throughout this semester. I was able to pinpoint two specific types of assignments that really encouraged the student to learn marketing techniques and concepts. The first assignment was the weekly chapter quizzes that took place every Monday. These quizzes tested our knowledge on various terms seen in the textbook. They also sometimes included data from the charts included within the text. With all of this information combined, it helped to set up a base and pinpoint study areas for the larger exams. The second assignment was this marketing blog. In this blog, I was able to take concepts learned in class and tie them into current events. An example of this is my post about Instagram. With knowledge acquired from the text, I was able to use terms such as “market space, primary data, and environmental scanning” and speak from a marketing standpoint.

           

2 .    To study and understand the marketing mix, target markets, consumer behavior, service marketing, social media marketing and the strategic and financial implications of marketing decisions on the other functional areas of business

3.     To have the opportunity to put marketing into action via team and individual projects, research, reports and presentations:

            In our marketing class, each student was expected to give four main presentations in front of other students. The presentation’s topics included information on 50's or 60's ads, current marketing news, and a Ted talk. The ad presentations included may topics found throughout the material studied. Some specific examples of topics covered were the 4 P’s and recognizing the target market. This gave us the opportunity to apply what we had learned in class to a real life situation. We were also expected to use other marketing terminology found on our own, to describe these ads. Although the ads were very beneficial for practicing marketing terminology and various public speaking techniques, the Ted talks took it to the next level. The criteria for these talks was very clear and concise. We were expected to give a presentation lasting exactly 3 minutes. In addition, the person giving the presentation was to be dressed in business attire. Much like the ad presentations, the talks needed to include terminology discussed in class. The Ted talk really helped to simulate a business situation where time constraints are present and proper attire is needed.

4.     To set personal and professional goals and positively contribute in an engaged class.

5.     Application Outcome: Formulate innovative solutions to solve marketing problems in a variety of settings:

            The best opportunity for the application of formulating innovative solutions to solving marketing problems was through the “Marketing for a cause” assignment. This assignment required a team, randomly assembled, to compose an event that would raise money for a nonprofit organization. As you can probably already tell, it was far from flawless to plan this event. My team ended up coordinating a “Costume walk” with the proceeds being donated to “Hope happens here”. This is an organization started by students here on campus that focuses on spreading the word about the subject of mental health. During the planning process, our team was faced with various complications in which solutions were needed. Examples of situations containing marketing problems and their solutions were as follows:

-       How are we going to market the event?

·      Facebook, Snap chat, Instagram, Etc.

·      Sitting at tables in front of the dining hall for a “pre-registration” option

·      Posting flyers around the entire campus

·      A costume contest after the walk

-       How can we make the price appealing to our target market?

·      Set the price as a commonly carried US bill, $5

·      Include a “Hope Happens Here” wristband with registration

-       How can we obtain donations as prizes for our contest?

·      We ended up sending people to various organizations/ companies and

     personally explaining the details of our event in hopes that they would be

     able to give donations.

·      We received donations from Vermont Flannel, Metro Rock climbing gym,

     Eddie Bauer, Lulu Lemon, and Dunkin Donuts.

I hope you’ve enjoyed my content this semester, and wish everyone a happy holidays!

- John Isola

                                     Works Cited    

http://www.peppershock.com/wp-content/uploads/2016/07/maxresdefault.jpg

http://gretchenrubin.com/wp-content/uploads/2014/03/quiz-.jpg.jpg

https://www.auswebdesign.com.au/wp-content/uploads/engine-marketing.jpg

http://marketingmix.co.uk/content/uploads/marketing-mix.jpg

http://roryvaden.com/blog/wp-content/uploads/2015/12/Goal-Setting.jpg