Apple
iPhone 7
This
week I’m here to talk about a product that has been dominating recent news, the
new iPhone 7. The iPhone 7 was unveiled September 7, 2016 generating many
different opinions on the product presented. As you probably already know,
there were many changes made from the previous generation. These changes made
by Apple were to help to keep their product modern and widely desired by
consumers.
When
companies such as Apple release a new product projected to have a large positive
impact on customers, they may do so by implementing the four Ps. The four Ps
are a way for the company to make sure their needs will be satisfied. The steps
to this reference consist of product, price, promotion, and place.
A
product is a good or service that is meant to satisfy the needs of potential consumers. In this particular case
the product is the newly developed Apple iPhone 7. You might ask yourself, what
did Apple change to satisfy the needs of potential customers? If so, here are a
few of the many new features:
-
No headphone jack
-
Water resistance
-
A10 processor
-
Better battery life
These four improvements were
crucial in satisfying consumer needs and competing with other leading cell
phone companies. Although viewed, as a deformity by some, the absence of a
headphone jack is Apples attempt at creating an anti tangle, headache free
listening experience.
After
the product in itself has been determined they must come up with a Price. The
price is described as what is exchanged for the product. Apple has made it
clear that the iPhone 7 with 32GB storage will cost $649. That is only one of
the many options available to the consumer. The others are depicted in the
picture below prices vary depending on the device’s memory capabilities. Apple’s prices may not be the cheapest but
consumer loyalty and the improvements will help to bring additional revenue and
profit.
Having
completed the first two steps, a company must now promote the product to its
target market. In Apple’s case this started when Tim Cook, the company’s CEO,
unveiled the iPhone 7. Apple is a world renowned company with a large and loyal
customer base. This being said, the reveal was talked about by millions of people
all over the world including news stations reporting in many different
languages. This publicity gave Apple the opportunity to reach all people across
all cultures and make their new product known. Apple also uses TV commercials, social
media, billboards and e-mails of current customers to promote their top of the line
products. They’ve been known to publicly compare their product to other
companies claiming that theirs is superior.
https://www.youtube.com/watch?v=GeoUELDgyM4
The
last step to the strategy is place. This focuses on how the consumer will get
the product. The iPhone 7 will be available to customers through many different
platforms. The primary means of the product reaching the consumer is through
Apple’s website and retail stores. Apple stores are very common and are all
over the world. Most large malls have a location and if not have a cell phone
service provider. This brings me to the next option, which is buying an iPhone
through your cellphone provider store where they typically combine the purchase of
the phone with a service plan which benefits all parties Apple receives sales
from the phone, the provider receives sales from the service plan, and the
customer receives a new iPhone.
Works Cited:
http://www.forbes.com/sites/jaysondemers/2014/07/08/heres-the-simple-secret-to-apples-marketing-success/#3c358f1b63ab
http://www.purelybranded.com/insights/the-four-ps-of-marketing/
https://www.ama.org/publications/enewsletters/marketing-news-weekly/pages/killing-headphone-jack-best-decision-apple.aspx
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